Little Miss Burnout Bought ChatGPT Plus and Still Has No Strategy

How to Stop Being the Main Character in an AI Fail Reel

oh hi.

Quick warning: I'm about to verbally waterboard you with truth, but it's only because I care. So if you can’t take it, just zoom on down to the audit at the bottom.

Ok now where was I?

Oh yeah, turns out most of you are out here throwing $20 a month at ChatGPT like it's a digital stripper that's gonna make your content rain, but your voice and strategy is drier than Melania on a day that ends in y. 👀

Look, I see you, frantically copying prompts from Reddit at 2 AM, greasy ass, day-thee hair, surrounded by empty Celsius cans, wondering why your "AI helper" is churning out content that sounds like it was written by a Mormon youth pastor on Xanax. You're giving "girl who has a treadmill but only uses it as a clothes hanger" energy, except the tread was free and ChatGPT is literally taking your money every month.

Which reminds me, I should probably cancel that Orange Theory membership I don’t use that I’ve been paying $189/mo for for the last eight months.

The "Oh Shit, I'm the Problem" Realization

Let's have a come-to-Jesus moment about your relationship with AI. You're treating it like that situationship you keep going back to even though they never text first and have the personality of a wet paper towel. You know deep down it's not working, but you've convinced yourself that maybe THIS time will be different.

Spoiler alert: It won't be.

Not until YOU change.

Your AI strategy is the digital equivalent of those jeans you keep in your closet from 2015 that you swear you'll fit into again someday. It's aspirational at best and delusional at worst. You've watched 47 TikToks about "how to 10x your content with AI" and now you think you're ready to replace your entire creative team with a glorified autocomplete tool.

Girl, we need to talk.

The 3-Step Framework for Turning Your Digital Dumpster Fire into Something Useful

1. Stop treating AI like it's your unpaid intern with telepathic abilities

Your bot doesn't know your brand voice is "unhinged millennial with art school debt and too much caffeine" unless you TELL IT. You can't just say "write me a caption" and expect it to channel your specific flavor of chaos. That's like walking into therapy and saying "fix me" without mentioning your daddy issues.

Create a brand bible for your AI that includes:

• Your linguistic quirks (like how you use "bestie" both affectionately and as a threat)

• Words you'd rather die than use (probably "hustle," "girlboss," and "synergy")

• Examples of content that made your audience actually respond with something other than a passive like

The AI doesn't have telepathic access to your deranged group chat or the unhinged voice notes you send your best friend at 3 AM. It can't psychically absorb your brand voice through osmosis. You need to spoon-feed it examples of your content, solid direction or understand how to get it to go find you the right info itself.

Think of it like training a particularly dense parrot. At first, it's just going to repeat back generic bullshit, but with enough examples of your specific flavor of verbal diarrhea, it'll start to sound like it shares your unique brain damage.

2. Have an actual fucking plan beyond "make content faster"

AI isn't magical productivity cocaine. Without direction, you're just creating beige nonsense at warp speed.

Before you even open that chat window, know:

• What problem this content is solving (besides your existential dread)

• Where it fits in your funnel (or if you're being honest, your content tornado)

• How you'll measure success beyond "it didn't flop completely"

• Who it's for (and no, "my audience" is not specific enough, you lazy bitch)

• What emotional response you're trying to trigger (besides "mild acknowledgment")

This isn't just about "being strategic" (vomit); it's about not wasting your precious brain bandwidth on shit that doesn't move the needle.

You're in this to create stuff that actually makes people feel seen in their chaos or called out in a way that makes them reluctantly click "save" while muttering "fuck, that's me."

Your AI is like that friend who will enthusiastically join any bad decision but has zero judgment. "Should we text your ex? Write an unnecessarily vulnerable Instagram caption? Start a podcast?" It's always "YES QUEEN" without a single "but have you considered therapy instead?" To be fair, mine does question that (as it should), but that’s because I’ve trained it to do that!

That's why YOU need the plan. Because ChatGPT has the impulse control of a golden retriever with the zoomies.

3. Stop trying to automate your personality

Here's the gag: the parts of your content that actually slap? They're uniquely YOU. Your unfiltered thought spirals, your oddly specific references, the way you oscillate between existential dread and chaotic optimism, that's the relatable gold.

Use AI to:

• Handle the boring structural shit

• Generate frameworks you can infuse with your chaos

• Extend and expand on YOUR ideas, not replace them

• Draft the parts that make you want to commit toaster bath from boredom

• Rewrite your unhinged 3 AM notes into something that won't get you canceled

Not to:

• Write your entire personality

• Make decisions only you should make

• Replace the weird specific metaphors only your mentally ill brain could generate

• Sanitize your content until it's palatable to your mother's church group

You didn't spend years cultivating your specific brand of brain worms just to outsource it to a bot that thinks "edgy content" means using the word "freaking" instead of "very."

The Intervention: You're Using AI Wrong and It's Embarrassing

Let's talk about what you're ACTUALLY doing with that $20/month ChatGPT subscription:

1. The Copy-Paste Catastrophe: You're finding random prompts online, copying them verbatim, and then acting shocked when the output sounds like it was written for someone else's brand. That's like wearing someone else's prescription glasses and being surprised when you walk into a wall.

2. The One-Prompt Wonder: You're typing "write a caption for Instagram about my new product" and expecting Shakespeare-meets-Fleabag level content. That's the equivalent of telling your hairstylist "just make it good" and then crying in your car afterward.

3. The Lazy Edit: You're taking whatever verbal vomit the AI gives you, changing two words, and publishing it. Then you wonder why your engagement is in the toilet. It's giving "turned in my homework but forgot to remove the Wikipedia citations" energy.

4. The Strategy Void: You have no fucking clue WHY you're creating each piece of content or how it fits into your larger goals. You're just frantically producing noise because some business guru told you consistency matters more than quality (spoiler: they're selling a course, not building a sustainable brand).

5. The Personality Transplant: Your content suddenly went from chaotically authentic to sounding like it was written by an HR rep with a gun to their head. Your audience can smell the AI a mile away, and they're not into it.

What Your AI SHOULD Be Doing (But Isn't)

If you're using AI correctly, it should be:

1. A First Draft Machine: Giving you raw material that you then infuse with your unhinged personality, not final copy you publish verbatim.

2. Your Research Bitch: Digging up information, organizing it, and presenting it in a way that doesn't make you want to gouge your eyes out.

3. The Structure Queen: Creating frameworks and outlines so you don't spiral into an ADHD-fueled tangent about that weird interaction you had with your barista six months ago (unless that's your brand, in which case, carry on).

4. The Remix Artist: Taking YOUR ideas and helping you express them in different formats without losing your essence.

5. The Devil's Advocate: Challenging your thinking, offering perspectives you hadn't considered, and helping you strengthen your arguments.

6. The Writer's Block Bulldozer: Getting you past the terrifying blank page so you can actually create something instead of scrolling TikTok for another hour.

But instead, you're using it as a personality replacement service, and girl, it's not working. Your AI doesn't have the trauma, the unresolved issues with authority, or the very specific niche interests that make your content uniquely yours.

The Hard Truth, Bestie

You didn't build your brand by being a basic bot, so stop trying to turn yourself into one. AI should be amplifying your chaotic brilliance, not replacing it with algorithmic beige.

If your current approach to AI feels like trying to explain TikTok to your mom while she holds her phone upside down, it's time for an intervention. Drop into The Launchpad (skool.com/baiscamp) where we're building an asylum for the AI-curious but perpetually overwhelmed.

And if you're ready to stop being the main character in an AI fail compilation, fill out this "Beyond Basic Bot Audit" to figure out exactly where your strategy went to shit and how to resurrect it from the digital grave.

Because let's be honest, you're too fucking talented to be this bad at using bots.

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THE BEYOND BASIC BOT AUDIT 🤖

For when your AI game is weaker than your ex's apology text

WHAT THE FUCK IS THIS?

This is your digital intervention, you beautiful disaster. This audit is designed to expose all the embarrassing ways you're misusing AI and turning potentially revolutionary tech into the equivalent of using a Ferrari to pick up your DoorDash order.

Fill this out honestly, or don't bother. Like therapy, this only works if you admit how fucked up everything actually is.

SECTION 1: YOUR BOT-SONA BREAKDOWN

Rate yourself from 1-5, where 1 = "I'm literally begging ChatGPT to be my personality donor" and 5 = "My bot is basically my digital twin, except without the trauma"

• Identity Crisis Level: How often does your AI output sound like it was written by a 45-year-old LinkedIn influencer named Brad when your actual brand voice is unhinged millennial with rage issues?

• Prompt Poverty: How detailed are your instructions to AI? (1 = "write good" / 5 = "I provide so much context my bot could probably pass as me in a police lineup")

• Brand Bible Status: Have you actually documented your voice, tone, and no-go words for your AI, or are you just vibing and hoping for the best?

• Example Hoarding: How many legitimate examples of your best content have you fed your AI demons? (1 = "None, I expect telepathy" / 5 = "I've basically uploaded my entire consciousness")

• Editing Laziness: How thoroughly do you edit AI outputs before unleashing them on the world? (1 = "Copy-paste and pray" / 5 = "This shit goes through more revisions than my dating profile")

SECTION 2: STRATEGIC SHITSTORM ASSESSMENT

For each of these, answer honestly or the AI gods will smite your engagement rates:

1. What specific business goals are your AI efforts supposedly supporting? (Wrong answers include "creating content" and "being more productive" because those aren't goals, those are activities, you walnut)

2. How do you measure if your AI-assisted content is actually working? (And no, "it exists" is not a metric)

3. What percentage of your AI prompts include specific audience targeting information? (Be honest, it's probably 0%, which explains A LOT)

4. Do you have different AI approaches for different stages of your sales/marketing funnel, or are you just throwing the same bland AI spaghetti at every wall?

5. When was the last time you updated your AI instructions based on actual audience feedback? (If your answer includes the word "never," please close this document and reflect on your life choices)

SECTION 3: THE "OH SHIT" REALITY CHECK

Highlight the statements that make you feel personally attacked:

• I've published AI-generated content that doesn't actually sound like me, and I pretended not to notice.

• I've spent more time reading about AI prompts than developing an actual content strategy.

• I expect AI to make decisions about my brand that I myself couldn't articulate if someone held a gun to my head.

• I secretly believe AI will solve all my marketing problems despite mounting evidence to the contrary.

• I've described my brand to AI using buzzwords I'd normally make fun of.

• I expect my AI to understand things about my business without me explicitly explaining it.

• I regularly ask AI to create content from scratch rather than helping me expand on my own ideas.

• I've blamed the AI when the real problem is I don't know what the fuck I'm trying to say in the first place.

• I'm using AI because I think I should, not because I have a clear vision for how it serves my brand.

SECTION 4: YOUR HUMBLING PERSONALIZED ACTION PLAN

Based on your answers above, identify your top three "I'm embarrassed I've been doing this" issues:

Now, write down three actual, specific actions you'll take to fix your sad AI situation:

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A Final Word From Your AI Auntie

Stop making AI your whole personality while simultaneously being absolute garbage at using it. It's the digital equivalent of making your entire identity about being gluten-free while still secretly eating bread in your car.

The bots aren't taking your job, you're literally handing it to them on a silver platter by not understanding what makes YOU irreplaceable. Your chaotic energy, your specific references, your undeniably YOU phrases, your ability to make people feel simultaneously seen and attacked, that's the shit AI can't replicate.

So stop trying to turn yourself into a bot and start using the bot to make yourself even more dangerously you! That's the strategy, that's the business model, that's the content plan. Hop on the BAIS CAMP waitlist, doors re-open later next month, I’ll show you everything!

Now go forth and be so chaotically brilliant that the AI wishes it could be you instead of the other way around. Or if you’re like “wait, still lost” and can’t wait for the course to re-open, you can always book at Chatbots and Chill 1:1 sesh, which tbh, is the tits!

Bots of Love,
Your AI Auntie